25 Years CannaTrade and European Cannabis History – The Anniversary Online Talk
Webinar / Talk by Cheeba Africa
Date: Tuesday, May 5th, 2026
Time: 7pm CET – 8pm CET
Speakers confirmed
Trenton Birch (Moderator) CEO / Co-founder, Cheeba Cannabis & Hemp Academy
Georg Wurth Managing Director, Deutscher Hanfverband
Jürgen Bickel Managing Director and Co-Founder, Storz & Bickel
Marco Kuhn Founder, CannaTrade
Ben Arn Managing Director, CannaTrade
25 years of CannaTrade – that means 25 years of European cannabis history. In this exclusive online talk, we take a look back to the very beginning in 2001, when the first CannaTrade took place in Bern and Europe was in a completely different place in terms of cannabis.
Personalities who have known, shaped and accompanied CannaTrade since its early days will share first-hand stories about how it all began: from the “Duftsäckli” era and political setbacks to the CBD boom, pilot projects and new legalization movements across Europe.
We will talk about where Switzerland and Europe stood back then – and where we stand today. What has changed socially, politically and economically? Which milestones have shaped the industry? And where could the journey lead in the coming years?
An exciting, honest and personal reflection on 25 years of CannaTrade and the evolution of cannabis culture in Europe – for everyone who loves, lives or is just discovering the scene.
Links
Information about CannaTrade > www.cannatrade.ch
Registration for the Webinar-Talk > https://cheebaafrica.com/pages/cannabis-live
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